I recently released my first indie RPG, Paranormal Affairs Canada. It’s a Fate-based game of paranormal investigation and monster-hunting:
I’m struggling to figure out how to promote it. I realize that by setting the game in Canada, I’m giving up on some potential market share, but Thirsty Sword Lesbians, Dungeon Bitches, and Coyote & Crow have all shown that a game can be made by and for a small demographic while still reaching beyond it.
So far, this is what I’ve done:
- Posted about the game on Reddit and other online forums
- Contacted a bunch of RPG sites and podcasts to request reviews or offer to run actual plays
- Run targeted ads on Facebook
I’ve got an interview with one site coming and will be running an AP session for a podcast that was interested. But the majority of podcasts that do AP sessions charge you to come on their show, and I haven’t figured out if that’s worth the investment.
I’m selling the game digitally for $5.99 CAD, which is less than $5 USD, so I’m definitely at an attractive price point. But this also means that the amount I can spend on advertising is low. For an example, my first Facebook ad cost me about $0.29 per click, but I only make about $3.11 per sale, and most of the people who click the ad don’t end up buying the game.
What have you folks found is the best way to get the word out and find your audience?
- Tom Hart