I use iMovie, because it’s what I’ve got.
I generally record a few takes, then cut and paste the best bits into the finished version. I’ll be adding bits of visuals like the art etc into the video, so I can easily make it look seamless.
I tend to write myself a little script, but not necessarily stick religiously to it. I’ve found that I come across pretty wooden, but better if I’ve got someone on the other side of the camera who I talk to.
My patented content generation method is this:
- Make sure you get across the basic sales pitch in the first 15 seconds. That should be enough that the watcher is grabbed and wants to know more.
- Make sure that if they stick around for the first minute, they get enough additional detail about what the game is about to be converted. Situation and/or setting first, and then perhaps a bit about the mechanics. But remember most people are grabbed by flavour, not by rules.
- The rest of the video is for people who really want to know all about it. Talk about the art, talk about stretch goals, all the extra bits and bobs that might sell someone who is on the fence.
- It’s nice if people get visuals, not just your face talking at them, so interweave illustrations from the game, snapshots of the layout, pop quotes from people who liked it (playtesters, fellow designers, whoever). Just anything to add a bit of visual interest and make the game feel more real. Honestly, I don’t know if people are that fussed about seeing the designer talk on camera at all - though I always do include this, myself.
- Don’t go over 3 minutes if you can help it. If you haven’t sold them by 3 minutes, you probably aren’t going to, and you risk them forgetting to do the thing they came here for: click on the “back” button.
Now you obviously can hardly say anything in 3 minutes, and that’s the point: you focus in on the really important stuff. But you can make more videos with details of specific things, if you want to. My honest experience is that most people probably won’t watch them, but if you feel like you really need to talk about the detailed mechanics on camera, then that’s what I’d do. This means you’ve got something else to share as well, which is always nice.
Now that’s all my view as a creator. As a punter, I basically don’t watch videos. They are not for me at all. I find it annoying to have to sit with my eyes on the screen for a fixed amount of time rather than consume at my own pace. I actually find it slightly baffling that people want videos rather than text. But with that said, I know (as a creator) that having a video statistically increases your chance of success. And if you don’t have one then I notice (as a customer) that you’ve failed to make one, which makes me wonder what other things you aren’t going to get around to. So as a customer, I’m basically looking to see if you’ve got one, nothing more.